This section is in development (more content is forthcoming).
This section of the portfolio presents a selection of projects that are related to concept, graphic, product, and/or collateral design. Branding conceptualization and identity design, collateral from packaging to advertising and marketing, and product design across all media, my work in this area attempts to balance communication of strategic objectives through creative and impactful meaning making.
Morning Owl Coffeehouse
The original scope of work for the Morning Owl was conceptual and included participation in business planning, location scouting, and overall place-making and concept building. The next phase was design with branding development, then identity design (name, logo, colours, branding guide, etc), and eventually application of the identity across the built environment (interior, exterior, signage, etc.), print and digital collateral (menus, signs, cards, tags etc.), clothing and product application, tshirt campaigns for staff and public purchase, advertising/promotional campaigns, web sites (v1, v2), art direction across 3rd party projects, and more. The selection below represents a small sample of the ongoing design work for the Morning Owl enterprise.